The 25 Best Skincare Brands Worth Adding to Your Beauty Lineup
From cleansers and serums to moisturizers and treatments, the best skincare brands provide a number of effective options that make it a no-brainer to develop a personalized routine based on your needs and skin type. But with so many trending products available to shop, it can sometimes be difficult to figure out what’s really worth your hard-earned dollars.
Shop the Best Skincare Brands
To help you narrow down your next beauty prospects, Bazaar editors have pulled together what we consider the best skincare brands to always keep in rotation. While choosing a favorite brand is almost like declaring a favorite child, we’ve tested and reviewed all of the beloved picks listed below to specify what’s actually most effective.
Based on our research, the following skin staples from Avène, Olay, BeautyStat, U Beauty, and more are total game-changers—we’re betting you’ll think so, too.
PROS
- Dermatologist-recommended
CONS
This drugstore staple has found a new cult following thanks to viral TikToks and social media skincare stars like Hyram. The signature blend of essential ceramides and Derm-favorite ingredients like SPF and hyaluronic acid make for simple yet effective products that won’t break the bank.
Price range: $10 to $30
One satisfied customer writes:
“CeraVe has been my go to for years now. My dermatologist recommended it for my overly sensitive skin. I use this as a face moisturizer, all over body lotion, and keep a small bottle of it in my purse for my hands.” —Vanessa M.
Featured item: Daily Moisturizing Lotion
PROS
- Great for sensitive skin
CONS
Nothing works harder to heal sensitive skin than Avène’s products, which is why we consider them one of the best skincare brands ever. Once a staple of chic French pharmacies, the brand is now widely available in the States. The products rely on thermal spring water to help calm and soothe all skin types.
Price range: $10 to 75
What the reviews are saying:
“I used to have Rosacea but since switching to Avène products, especially this water, it has resolved. I will never stop using it. Highly recommend.” —Tracy
Featured item: Thermal Spring Water
PROS
- Accessible price point
- Proven ingredients
CONS
Olay’s efficacy crosses generations and country lines—it’s one of the most recognizable and accessible names in the global skincare game. In fact, industry testing has suggested that their cult-favorite Regenerist Face Cream moisturizes better than some luxury competitors twelve times the price. The line relies on proven active ingredients like peptides, hyaluronic acid, and niacinamide to make skin look visibly younger at drugstore prices.
Price range: $5 to $40
One satisfied customer writes:
“I love Olay. I’ve been using it for years. It’s the best thing that I’ve used for aging. I wouldn’t use anything else. Great price for people who can’t afford high priced products.” —Anonymous
Featured item: Regenerist Micro-Sculpting Cream Moisturizer
